We created and ran Video Film Web from 2001 to 2013 in the heart of New York City. One of our most successful means of acquiring new customers was through word of mouth. Also, as has been the case with other businesses we have founded, we got in on the ground floor with technologies that not everyone had and were in demand. These technologies were of great value to clients who needed them to solve problems regarding the marketing of their careers.
One of the reasons we closed Video Film Web in 2013 was because of a disruption to our space that made it easy for our customers to fulfill their business needs with a mobile phone and some apps. To remain relevant, we had to shut down our multimedia studio and start with a new approach that was conducted online-only.
The lesson learned from this experience was that if you have a business that is being disrupted, you have to either adapt or be left in the cold. We remained relevant because in a new incarnation we were able to conduct business fully online. We also recognized that media was on course to become fully DIY (Do It Yourself) based.
Having an idea of what your subject line in your email might look like can in turn give you ideas when writing the content of your newsletter. Also, we should mention that it is critical that your subject line as well as the content served should be of value to the subscriber. Your audience will cease to read and/or unsubscribe from your newsletter if is doesn’t solve their needs.
Find Out Why the Open Your Emails
To start you must understand exactly who your audience is. This will make it easier when buying ads to target your precise demographic. This includes the type of person you wish to reach, how old they are and what you believe to be the reason they open your emails.
Understand What You Want to Accomplish
What do you want from sending out your email and having your fans/clients read it. Some goals could include the desire to widen your reach, having your current readers recommend your newsletter to other readers and ultimately what do you want them to purchase from you? Are you offering a “Premium” version of your newsletter that is paid for? Do you have a specific product or service you desire to sell?
Take Action Yet be Patient
It is important to realize that sending out ads and fine tuning your email newsletter and social media messages, will not necessarily result in sales right away. Of course when crafting your social media ads the hope is to reach the kind of person who is ready to buy what you offer and immediately purchases from you. Sometimes it is a good idea to offer your solution as well as make as a call to action that your prospect sign up for your newsletter.
When working on Video Film Web, which was active between 2001 to 2013, I learned a lot about running a corporation, experiences that served me well in every aspect of what I am now doing with sites like this one. I have always been keenly intrigued by those where were the first to do things. I think embracing the pursuit of “the new” is vital in business and a part of having a factor of differentiation.
Turning Smile to Frown
That’s why when as a kid I became aware through library visits of a clown who did things differently than others. I am speaking of course about Emmet Kelly and his sad clown creation. At first circuses were not interested in a sad clown because they felt that a happy goofball character was what the public was clamoring for.
Today, December 9th is Emmett Kelly Day, which is an homage to America’s fresh outlook at its best with Mr. Kelly and his invention. It is an example of going up against the force of what is currently considered the necessary norm toward a newer brighter vision which is not always accepted first. Thanks Emmet Kelly for the inspiration!
It is funny that after all these years, VideoFilmWeb is still in the memories of many. It touched the lives of actors who were promoting themselves to film and TV in the form of demo reels. At one point, after a certain top demo reel creator went out of business, VideoFilmWeb became the top choice of top actors wanting to get best TV/Film/In-Studio representation of their work.
Mobile Phones Took Over
Now the former members of VideoFilmWeb are scattered all over the East Coast and even California. Memories are what still connects them. Going strong with video just moments before high end digital in the form even of mobile phones, took over.
An example of a digital creator in this current day and edge is DIYdigi. They work hard for you to help you realize your digital outreach dreams. Some say they may be the next VideoFilmWeb for the digital age. We’ll have to wait and see.
Although our doors closed officially in 2013 after 12 years of success, there continues to be interest in the services and products that Video Film Web offered when it was open. So we’ve left the site up to provide businesses like yours with insight to different kinds of strategies and solutions for success.
Social Media Does Not Have to Own You
What have you tried market-wise? What has worked and what has failed? Contrary to popular belief, digital does not have to be the key ingredient in YOUR social media efforts.
More the Same than Different
You’ll note that we had several different kinds of clients we worked with including businesses, actors and nonprofit organizations. The surprising thing is that the more difference in types of marketing we served, we ultimately came to a belief. This belief is that regardless of what you are promoting, yourself or your business, marketing solutions are amazingly similar. To learn more about this please visit Home Business Achievers.
Although VideoFilmlWeb.com is not currently open for business, it was a highly successful company that lasted from 2001 to 2013 and helped to launch media projects done my members who have in turn gone on to have solo success. We are talking about the evolution of videographers and other media professionals who started out as interns for VideoFilmWeb.
Relationship with School
VideoFilmWeb worked with an educational institution that after decades of helping students, was shut down. VideoFilmWeb was active with the school.
And although the learning center was still open during the period that VideoFilmWeb worked with it, VideoFilmWeb also developed their own school of sorts. This “school” consisted of VideoFilmWeb interns learning both in the media studio of VideoFilmWeb but also participating in media workshops in the New York Public Library. VideoFilmWeb was hired by the NYPL to collaborate with members of the library in the creation of a curriculum for participants.
On of the forms of home businesses is that the of the solopreneur. As a solopreneur you do everything yourself. That’s no to say you may be delegating some work to others outside of your business, but otherwise you are on your own.
Having a Mission Can Help
Having to rely on yourself for business decisions is what makes having a mission so powerful. If you have a mission for your business you will likely find it helpful to what you do because you can always go back to look at your mission.
What is Your Mission?
VideoFilmWeb is no longer an active production company but we occasionally update the blog posts because many search the site and we wanted to have new information coming in. But speaking of VFW, putting a mission in place we found useful. Our mission quite simply was “To help artists and businesses to be more successful.” What is YOUR mission?!
At Video Film Web we have new missions in play. Or to be more accurate, the people who founded and ran Video Film Web for 12 years are redefining the meaning of their awards show that occurred for for a decade. And now with the closing of the PIAs, these individuals are now breathing life into a new awards show that is an outgrowth of the PIAs which is called the “US Make a Difference.”
Waiting to Go Public with It
US Make a Difference is currently undergoing the development of a new mission and vision which the founders hope will be done soon and then can be presented to the public.
Working Through It
The US Make a Difference founders do not want to introduce this information until it has been thoroughly worked through.
Maybe you are an unknown filmmaker. Maybe you want to “make it.” Well as many of you know, I am a big fan of Harry Houdini’s. The guy who no handcuffs could hold and who was always plugged into marketing himself.
There is a lot to learn from him. Although there are indicators that he wasn’t always the nicest person, he knew what he wanted and went for it. One of my favorite inspirational quote by him is:
“My Brain is the key that sets me free.”
If you are an emerging filmmaker this could be could be a phrase you might want to take a look at on so many levels. The only thing to stand between you and opportunity is your mind. If you are thinking thoughts of “I will succeed,” you will succeed. If, on the other hand you are ruminating on “I am a nobody and have no chance,” you are much less likely to achieve your goals.
Video Film Web in its active days as a business and even today, is an entity with a focus on community. We sometimes get asked how we were able to run the business for as long as we did being that there is an intense amount of competition in New York City.
The answer to that question is that we took the stairs to the center of community, meaning we kept it simple and knew our core competency. At the most essential, we were a company that helped performers succeed.
The Toughest Market
The term “performers” most often meant working actors with familiar faces, but could also mean people who performed well at organizations and businesses. Although most of customers were recognizable thespians, we also helped nonprofits and entrepreneurs. This focus made it possible to do well in the toughest market in the world: Manhattan. Taking the stairs to the center of community.