Yianni Stamas Speaks Fondly of Emmett Kelly Day

Differentiation

When working on Video Film Web, which was active between 2001 to 2013,  I learned a lot about running a corporation, experiences that served me well in every aspect of what I am now doing with sites like this one. I have always been keenly intrigued by those where were the first to do things. I think embracing the pursuit of “the new” is vital in business and a part of having a factor of differentiation.

Turning Smile to Frown

That’s why when as a kid I became aware through library visits of a clown who did things differently than others. I am speaking of course about Emmet Kelly and his sad clown creation. At first circuses were not interested in a sad clown because they felt that a happy goofball character was what the public was clamoring for.

Inspiration

Today, December 9th is Emmett Kelly Day, which is an homage to America’s fresh outlook at its best with Mr. Kelly and his invention. It is an example of going up against the force of what is currently considered the necessary norm toward a newer brighter vision which is not always accepted first. Thanks Emmet Kelly for the inspiration!

Strategies and Success

Methods and Solutions

Although our doors closed officially in 2013 after 12 years of success, there continues to be interest in the services and products that Video Film Web offered when it was open. So we’ve left the site up to provide businesses like yours with insight to different kinds of strategies and solutions for success.

Social Media Does Not Have to Own You

What have you tried market-wise? What has worked and what has failed? Contrary to popular belief, digital does not have to be the key ingredient in YOUR social media efforts.

More the Same than Different

You’ll note that we had several different kinds of clients we worked with including businesses, actors and nonprofit organizations. The surprising thing is that the more difference in types of marketing we served, we ultimately came to a belief. This belief is that regardless of what you are promoting, yourself or your business, marketing solutions are amazingly similar. To learn more about this please visit Home Business Achievers.