A Platinum PIA Award winning student’s digital portfolio was that of a Video Film Web student apprentice named Joe. Joe became an intern with Video Film Web and received college credit for his apprenticeship. He and several other college interns worked on media projects while learning the ins and outs of how to create community through digital media and marketing and ultimately get more customers, clients and fans. With the economy the way it is now, it is a vital to explore the path of creating your own opportunities and Video Film Web is a safe place to do that. Interns (whom we call “apprentices” due to our co-facilitator NYC AIM (New York City Apprenticeships in Media ) develop their business opportunities and create their own digital portfolios. One such portfolio which chronicled one freelancer’s journey won a Platinum PIA at the very first PIA Awards gathering in 2010. The emphasis of the three month or longer program is on the entrepreneurial aspects of starting your own business as a viable alternative to seeking a job in these times of challenging employment opportunities. For more details on the curriculum of the NYC AIM program please contact Video Film Web. Students, through the NYC AIM program become empowered as media makers while making a difference in society. Students create community through media.