Video Film Web in its active days as a business and even today, is an entity with a focus on community. We sometimes get asked how we were able to run the business for as long as we did being that there is an intense amount of competition in New York City.
The answer to that question is that we took the stairs to the center of community, meaning we kept it simple and knew our core competency. At the most essential, we were a company that helped performers succeed.
The Toughest Market
The term “performers” most often meant working actors with familiar faces, but could also mean people who performed well at organizations and businesses. Although most of customers were recognizable thespians, we also helped nonprofits and entrepreneurs. This focus made it possible to do well in the toughest market in the world: Manhattan. Taking the stairs to the center of community.
The original Video Film Web was the realization of a dream to bring media to artists to empower them to accomplish more in their careers. it was financed by having clients of some of the biggest companies in New York City. But all along the artists came first.
What “Video Film Web” Stood for
Video Film Web literally offered video services, the making of films and web marketing. It was a successful company and the result of the exploration of having a business that could transform how artists approached their careers. There were many success stories of those who were already successful getting more successful. And those who were breaking through to the other side of their creative careers.
A New Approach
Now that Video Film Web has been closed for 7 years, the same people who brought you that organization are asking themselves can they jump start a new approach in times that have many more challenges than back in 2001 when VFW was introduced. The reality is that this era of the Coronavirus is going to require a unique approach that takes into consideration the landscape of the workplace. Thankfully there is a plan which is being implemented as we speak. More on this to come. Yes, a lot can be uncovered for a fresh approach by remembering Video Film Web.
VideoFilmWeb has long been utilizing media to create community, or as they put it “Community Through Media.” In short there has to be a community for just about any creative process to have legs. In other words an audience, sometimes an interactive audience, is needed. For ArtisticPreneurs, having an audience is vital to success, at least monetary success.
One of the reasons that the Platinum PIAs Community Awards Show for ArtisticPreneurs was first developed back in 2010, was to help ArtisticPreneurs find their customers, clients and fans. And although Platinum PIAs continues with this mission, ArtisticPreneur.com has entered the arena as artist and small business advocates.
Video Film Web Clients
Video Film Web, despite not taking on any new clients since 2013, remains an influencer.
“Since 2013 and after 12 years of service to artists and small businesses as well as large nonprofits, Video Film Web has continued with their mission to use media to help the artistic community. In conjunction with Lights Camera Read, the nonprofit sponsored arts organization, we have been producing the Platinum PIAs each year (founded in 2010) as well as have been partnering with LCR to assist “Starving Artists” to become “ArtisticPreneurs.”
“Even though projects like Thrillumentary show us that now, with the digital revolution, making films can be much more simple, there still remains the need for making a living while doing it. This is where becoming an ArtisticPreneur could help. The definition of an ArtisticPreneur is just how the word sounds. It is a combination of being artistic and an entrepreneur at the same time.”
Getting the Word Out
Video Film Web has long realized that getting the word out is paramount. Therefore they jumped at the chance back in 2011 to work with the New York Public Library to create LightsCameraRead and DigiComArts (short for Digital Communication Arts) Workshops.
These workshops were for teens and young adults and had the goal of helping youth to find their bearings with DigiComArts Tools.
Helping Youth Get Their Bearings
This mission has continued with the ever expanding offerings of online education havens like Art Gush, which started in 2016 but recently have been completely reinventing themselves.
“Art Gush, in its original version, was established in 2016 as a go-to educational membership site. But as of a few months ago this changed. The creators of Art Gush decided to explore a different path, so all the content was taken down. The new version of the site is to be part blog and part store. The store, when it is set up, will offer PDF downloadable eBooks on topics of interest to ArtisticPreneurs, including Digital Marketing.”
Can ArtisticPreneur.com Handle the Pressure?
The fusion of education, art and monetization has landed squarely in the lap of ArtisticPreneur.com. They are gaining momentum and have even inspired the ArtisticPreneur Movement which is all about being an achiever both artistically as well as monetarily. The digital tools already exist for both, so it’s really a matter of getting them into the right hands!