Solving Problems through Technology
We created and ran Video Film Web from 2001 to 2013 in the heart of New York City. One of our most successful means of acquiring new customers was through word of mouth. Also, as has been the case with other businesses we have founded, we got in on the ground floor with technologies that not everyone had and were in demand. These technologies were of great value to clients who needed them to solve problems regarding the marketing of their careers.
Embracing Change
One of the reasons we closed Video Film Web in 2013 was because of a disruption to our space that made it easy for our customers to fulfill their business needs with a mobile phone and some apps. To remain relevant, we had to shut down our multimedia studio and start with a new approach that was conducted online-only.
Anticipating Trends
The lesson learned from this experience was that if you have a business that is being disrupted, you have to either adapt or be left in the cold. We remained relevant because in a new incarnation we were able to conduct business fully online. We also recognized that media was on course to become fully DIY (Do It Yourself) based.