For many years Yianni Stamas has been creating media arts blogs one at a time that now together are called The Arts and Media collection. It all started in 2011 with the creation of the Yianni Stamas blog. And now this collection includes sites like Video Film Web which you are reading right now, Abeify and the 2018 entry Celebify (that has added a video mini podcast component).
Video, filmmaking and the Web can all be important components when it comes to the “Magic of Audience” and truly connecting with those for whom what you offer resonates and most importantly finding people whose lives you can truly make a difference in.
The idea of utilizing a “Video Film Web” approach starts with the realization that you are on the path to “Grow Your Own Audience”. Note the term “Your Own Audience”. We believe that approaching what you do from the heart is always the best solution.
Yes, in the process of the “Magic of Audience” it is important to “Act on the data” but at the same time data is not everything. The human touch is. That is not to say that it is not possible to achieve something for your small business or nonprofit or your career as an artist entertainer just with numbers and case studies but why limit your own experience of what you are doing?
Wouldn’t you prefer to be truly engaged in your own project? And this comes from having a very authentic and real human connection with the work you are doing.
In short, it involves empathy and understanding the desires, needs and even what are often called the “pain points” of your audience.
How? Because you yourself share the same desires, needs and pain points that your audience does.
Clearly this is not always possible for every venture. But, if this is an interesting way to approach your project to you, then please continue with us because that is how we are exploring the area known as the “Magic of Audience”.
Look, for most who are aligned with the “Magic of Audience” process to grow your own audience there is going to be the want to take it on with empathy and being very genuine in your interactions with your own audience, in whatever way that occurs.
This is included when it comes to the content that you create in reference to the means of how you are interacting with your own audience.
What kind of content is going to be most insightful and useful for your own audience?
You want to be on a path of learning. Learning about your audience and in turn learning about yourself.
This is the magic of audience.
You may have an outcome that you desire from interacting with content with your audience, but do not ignore from what they are trying to communicate to you.
Then, once you have an insight to act on, that is where “Video Film Web” or the “Videos, Filmmaking and the Web” process can come in to help you expand your visibility.
Harness the power of “Video Film Web” as a content creation tool and explore the option of using video, filmmaking and the Web as your method to do your outreach while implementing the “Magic of Audience”.
One example of how to do this could be to create a short educational video in which you solve a pain point or problem that your own audience has.
Why can this be an effective way to “gain to retain” your audience in your journey to “Grow Your Own Audience?” Because converting a problem into an insight is often a great way of moving forward.
You see, things that involve conflict can either result in a lesson learned and then pursuing what was discovered, or it can be instead something that brings your progress to a halt.
For all of us it is our own choice.
So, whether you are a small business owner or a nonprofit director or an artist entertainer, you always have at your disposal the “Magic of Audience”.