The recent Art Gush article I found interesting because it looked at the question of “artist doing business or business doing art?” which I think is a good one because it gets artists thinking about themselves and asking what is their strategy for their business or career. Yianni Stamas, who has an extensive background in this area, is working with us on a new project.
The Deadline Looms
For example, we’ve been hard at work on a new campaign system with our friends at YianniStamas.com. We have built some new websites and installed some fresh programs and hope to have our “Marketing Machine” completed by September.
Going to the Root of the Question
Answering some silly questions is what has stood in our way of our completing our new mechanism earlier. There are some questions we are indeed having trouble answering because they go to the root of the artist doing business or business doing art question.
Thinking of Yourself as an “Artist” Can Actually Stand in Your Way
First we have to come to terms that we are a business and a brand and as such need to take steps in regard to these facets as is normally done in such circumstances. We have found this to be not easy because thinking of ourselves as “Artists” has always stood in our way. The Art Gush article begins to look at this issue.
All we have left are 5 easy things to complete after successfully bringing to the finish line literally hundreds of components. Why then are these elements proving to be so hard to get done? The answer can be found in how we are looking at ourselves. Even after all these years of clarity we are still hesitating about the “Business doing Art” concept. Yianni Stamas has helped us come to terms with much of this.
There’s a Bigger Picture
But creating businesses that create art has long been our M.O., so it doesn’t really make sense we can’t hop over that wall. We do have to finish by September though and that is a mute point. It just has to be done or an even bigger project won’t get to move forward.
So, that’s all the news that’s fit to print from a group that needs to start thinking of themselves more as “Artists doing Business!”